Questions

Marketing and Design Questions!!!

1.) We had various ideas before the idea of the kangaroo pouch. Including a slap on mustache, heated driveway, and a pillow helmet. Due to not having enough time to make a prototype or finding an easy way to make it work, we chose the kangaroo pouch in the end because of its simplicity and the great effect it could have on the market.

2.) Honestly no, our product doesn't necessarily help in this time period. Like most clothing, it will be an extra rather than an important need.

3.)Our competition consists of both sweatshirt and fanny-pack industries; being that both are practically combined to make our product. To be the best our product must meet the needs that our competitors meet but do it in a more efficient way that appeals to our targeted group (Moms). As well as make modifications leading it to be better than those on the hangers around it.

4.) Obviously we would have failed to meet requirements that were crucial to the production of our product. With this our "Big Mistake" would lead to no profit and basically a huge waste of time. Causing a company failure and a lot of debt to be paid for our "investment".

5.) Our Product can't exactly be packaged, but Kangaroo Pouch would still look aesthetically pleasing and consist of a small story. Since we want to catch the eyes of moms-on-the-go the story behind our product will be targeted towards them. Maybe for a charity helping children in some way or showing how our product goes against child labor.

7.) The way we will produce is we well first collect t-shirts and sweaters. secondly, we will cut a whole near the stomach area. Third, we will sew a big pocket in the whole and add a zipper. This process doesn't take that long and its not expensive. the when everything is completed, you have a Kangaroo Pouch!

8.) The way we will advertise is we will have a commercial we are marketing towards mom's on the go. We decided to market towards mom's on the go because it would really help them out having a giant pocket really close to them to store a lot of things in it. We're hoping this will help them out in the daily routine.

9.) The stores we will approach is Walmart, K-Mart, and Target. Those stores are popular to a lot of moms so they will see our great pouch and think if not buy one. Our product will cost $10 to make. to sell our product, it will cost $19.99. Our profit will be around $10.00. b